Dec 01, LOS ANGELES (SUN) — launches online music download store for the yoga and holistic world market. was created to help spiritually inclined listeners locate music that elevates consciousness amid the clutter of almost a million songs available on iTunes and the other download services. At OmStream, world spiritual music takes center stage.

Founder Michael Perricone, himself an artist, created OmStream to fill the void he experienced personally when trying to locate accurately categorized music downloads. What he found online was a lack of definition that put his own musical creations sometimes in the "New Age" category, and sometimes in "Inspirational".

At, a host of well-defined categories let you explore music under a number of main headings: World Traditions (which includes kirtan), Yoga, Peace Sounds, Whole Life and Lounge Drop.

Being a recently launched site the selection of kirtan music is understandably limited, but Perricone is working hard to bring an extensive collection of music into the download library. Agreements have been struck with both Jai Uttal and Krishna das, whose music catalogs will begin to come online soon.

Sun staff talked personally with Michael Perricone, who is very open and enthusiastic to hearing from devotees interested in promoting and selling their own recorded works. The jurying process is simple: Michael listens to all the music himself, and chooses content that is authentic and high quality.

When it comes to kirtan, the word "authentic" speaks volumes. Kirtan music created in Krsna Consciousness is completely authentic, and its spiritual potency is obvious. We hope the devotees will open the floodgates, and make a wide selection of kirtan and bhajan content available through the catalog.

You are invited to make inquiries and submit music for consideration by emailing OmStream at Part of the contractual agreement OmStream enters with digital content providers is that the artist provides 30 second sound clips for use in the catalog. Contact OmStream for details on the submission process.

Gift Certificates and Affiliate Sales

Responding to its listeners, OmStream has added a gift certificate program offering album gift certificates for $9.99 each or song gift certificates for $1.59 each. The album coupons can be redeemed for any album in the OmStream inventory and the song coupons can be redeemed for any song up to $1.59 in value.

“ was built to offer an easier path to get conscious music to the people who are looking for it. What better way than through a gift certificate program,” stated Michael Perricone, founder of “You can either tell your friend about the latest Donna De Lory album, or you can buy a gift certificate for your friend from OmStream. When they receive an email gift coupon code seconds later, they can download the album and start listening to it. It works whether the receiver is across the office or across the world!”

OmStream has also announced the launch of an affiliate program powered by clixGalore. Now, other websites can offer music downloads powered by OmStream’s proven engine and administered by an established affiliate marketing network provider. Look for the OmStream icon in the future at



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